Troubled high street retailer Game is poised to make an unusual new assault on the gaming market in 2013 with the launch of ‘The Game Pad’, a rent-your-own gaming hideaway featuring the market’s shiniest new titles.
Bespoke services are nothing new in retail, but such an intimate, personal offering is immediately an intriguing step for such a mainstream store. Located in Staybridge Suites near London’s Westfield Stratford City Shopping centre, the Pad is a customised room kitted out with enough consoles, games, snacks, pizzas and beer to keep a group of gaming enthusiasts occupied for an entire evening in secluded luxury.
Costing a shade under £200, the set up may sound like a pricey night out, but a hotel in London is hardly peanuts by itself, and the suites are a far cry from your local Travelodge in terms of quality – not to mention you can cram in as many people as you like.
The suite comes with a king-sized bed and all three main games consoles: Xbox 360, Playstation 3 and Wii U, plus the latest off-the-shelf titles – unfortunately no secret previews of Grand Theft Auto V to be found here. Unsurprising perhaps, but it would have been a great feature if you could get a couple of days head start on other gamers with 2013’s big-name releases.
The company boasts the Pad is “the ultimate gaming experience”, but for such a hefty price tag, you would expect a suitably top-of-the-line experience. At present there is no customisation available for the suite, meaning if you fancy an eight-way Halo 4 party then you are out of luck, plus the inability to take your save game with you when you leave (unless, possibly, you have a handy USB stick), could prove to be a turn off for some serious players.
The Pad does have high speed internet and a really chilled-out feel though, so it might be an attractive prospect for a geeky bachelor party or a music game marathon – with no parents to tell you to keep the noise down or neighbours to complain, the fun could easily carry on through the night, just in time to be perked up by the complimentary breakfast.
Whether the package is for you or not is down to personal choice, and for those who are fanatical enough to be excited about something like this, a lot of the games on show will be featuring on people’s Christmas lists anyway.
If you do want to make a social occasion of it and you have a diverse group of friends though, there’s more than enough room to have all three of the consoles on at the same time – all it needs is an iPod friendly music system to tap into and you’re set for an evening of Playstation All-Stars Battle Royale while listening to soundtracks of your favourite 90s classics.
The current so-so popularity of HMV‘s Gamerbase and a past failed wandering into the realm of specialist gamer-pampering in the form of Virgin’s Gamestore, not to mention dwindling boxed-game sales, are hardly an encouraging starting point, but something bold like this may prove to be a game-changer (ahem…) if pushed in the right way.
What could be even more successful is if Game made it possible for you to have any combination of consoles you wanted from the past 15 years or so, meaning you could follow your Super Mario Kart Grand Prix on the SNES with a winner-stays-on run of Goldeneye, rounding things off with some classic Tomb Raider. Surely something as individual as that would, undoubtedly, be a gamer’s paradise?
James Michael Parry
If you want to check it out, take a look at their official site.